Recording Status:
Recorded, not circulating
It was in January of
1929 that the Great Northern Railway began using a weekly coast-to-coast radio
broadcast as a new advertising program. Two and a half years later – on June
22, 1931 – Empire Builders went on the air for the last time.
As a mechanism to
draw positive attention to the railroad and to influence an increase in both
freight and passenger traffic, the radio advertising program was by all
accounts a terrific success. The original strategy was to simply try this new
advertising medium for an indefinite but limited time – probably no more than
six months. Early indications of the value of these efforts convinced the
railroad’s management team to continue well beyond that time limit. Although
the radio program went off the air for most of each summer, it was otherwise a
weekly Monday evening staple for what developed into a vast audience of loyal
followers.
The Empire Builders radio broadcasts
routinely faired very well in listener polls. Unsolicited feedback flooded in
to corporate offices every week. Most of the decision-makers at the Great
Northern Railway were inclined to continue with the program, based on its
popularity and proven advertising value. However, the nation’s economy slumped
into the Great Depression, and the significant expense associated with putting
on a high-class weekly radio program could not be justified. Other railroads
throughout the western states were facing similar belt-tightening cutbacks in
spending. In the fall of 1930, at a conference of representatives of all the western
railroads, an agreement was made that none of the railroad companies would
engage in expensive advertising as radio programming sponsors. They were all in
financial hard times, and they recognized that chasing each other’s advertising
outlays would be unproductive and prohibitively expensive. Still, an allowance
was made for existing contracts, such as the one NBC had with the Great
Northern Railway through June of 1931. But that was it. The railroad basically
decided to let the ad campaign terminate with the broadcast of June 22nd.
And yet, oddly, many indicators suggested the railroad was still focused on
listener feedback and the popularity of the radio show. Conversations at
corporate headquarters in St. Paul still involved the possibility that the
series might continue the following September. But sometime along the early
spring, it became clear that the show would have to be brought to an end.
The closing image from the final scene of M*A*S*H |
As I began to
research the topic of the Empire Builders
radio series, I knew of only nine surviving broadcasts in circulation. The
final show was not among them. I long ago located copies of the press release
and the continuity (well, most of it, anyway). The continuity was missing the
opening and closing credits, leaving me high and dry with regard to any
treatment or acknowledgement of the finality of that show. And then, just a few
years ago, an additional 13 broadcast recordings suddenly surfaced. They had
been transferred onto reel-to-reel tapes sometime back in the 1980s, and came
out of someone’s garage or attic or some such to be donated to the Great
Northern Railway Historical Society. It was still an agonizing wait until I
could access a digital copy of the recording of that last broadcast, but it
finally happened.
So the mystery is
solved. The curtain had been pulled back enough to expose the Wizard of Oz.
After tracking the radio series for 103 weekly presentations, I now know how
the finale was handled. And I will share that with you.
Let’s begin with the
press release. It clearly drew attention to the fact that many people in the
radio audience had come to know the “Old Timer,” and accepted that they might
just miss him when he was gone. Here is how Harold Sims of the Great Northern
previewed that final broadcast for the newspapers:
The Old Timer of Empire Builders
tells his last radio story Monday night, June 22, and bids a final adieu to the
unseen friends whom he has entertained with his stories of the west on the NBC
network during the last three years.
The concluding story of the Great
Northern’s radio series will be the “Seal of the Great Spirit,” depicting the
early days of Fort Benton, Mont., when it was the head of navigation on the
Missouri.
The story was written by Edward Hale
Bierstadt, author of the historical series which Empire Builders used three
years ago. “The Seal of the Great Spirit” is said to be one of the finest of
Mr. Bierstadt’s contributions to radio drama.
A young bride goes to Fort Benton to
join her husband, an army captain stationed there. Tragedy and mystery stalk
her life, until the Old Timer pieces things together by recalling a strange
tale told him by an Indian chief several years before.
The play affords Lucille Husting,
leading lady of the Empire Builders cast, roles with exceptional dramatic
possibilities. Miss Husting plays the young bride, who in the modern scenes is
the aged grandmother, and also takes the part of the mystery woman in the
dramatization of the Indian chieftain’s story. In the supporting cast are Don
Ameche, John Daly, and William Rath, all well-known to Empire Builders
audiences.
Concluding the three-year series of
dramatic broadcasts, the Empire Builder will depart on its last radio journey,
with the Old Timer aboard, leaving behind only memories of the Old Timer’s
radio tales and the sensational train imitations which have been one of the
outstanding features of this series of programs.
I know it’s a case of splitting hairs, but I’ve waffled a little when
it comes to stating the total number of broadcasts in the Empire Builders series. The Great Northern Railway went on the air
over the newly-created NBC coast-to-coast network on the night of Saturday,
January 12, 1929. The occasion was the opening and dedication of the GN’s new
Cascade Tunnel in the state of Washington. Two nights later, on Monday, January
14, 1929, the railroad’s weekly series of 30-minute radio presentations
commenced. So is the total number of broadcasts 103, or 104? I suppose if we
accept the Cascade Tunnel broadcast as akin to the television concept of a
pilot episode, then it might make sense to settle on 104. The opening
announcement of the final broadcast of Empire
Builders seems to support this notion. Here is how Ted Pearson opened the
show the last time Empire Builders
was ever heard over the radio:
ANNOUNCER: Tonight,
the Great Northern Railway concludes its three-year series of radio playlets.
During these three years, and beginning with the dedication of the Great
Northern Railway’s great 8-mile tunnel under the Cascade Mountains, Empire
Builders has taken you from the sun-bathed shores of golden California to the
arctic regions; from the Orient to the storied plains and mountains of the old
west. And now tonight, its magic plane of the air takes you on its farewell
journey. In bidding its radio audience goodbye, the Great Northern Railway
wishes to express its gratitude for the many helpful and friendly comments it
has received on its efforts to present a radio program varied in character and
distinctly different from anything else on the air. It hopes that many of its
radio friends who have taken these weekly journeys on the Empire Builder of the
air will have the opportunity to take a trip someday on the real Empire
Builder – the Great Northern’s fast and luxurious passenger train between
Chicago and the cities of the Pacific Northwest.
Painting by Robert E. Sticker of the Far West paddlewheel steamer tied up at Fort Benton. |
The final dramatic
presentation of Empire Builders was
set in Fort Benton in old Montana. The opening scene of the radio play
dramatized daily life at the fort in 1871. A steamboat had just made its way to
the fort up the Missouri River. The dialogue began between a man named Tim Hardy
and his friend, Pete. Hardy was revealed to be something of a hustler, and
eventually, worse. The first thing he did upon the arrival of the steamboat was
to set up a shell game on a small table.
PETE: Goin’
to set up your board?
HARDY: Reckon
I might as well. Here goes! (CALLS
OUT) Now, folks, here’s your chance to
make some easy money! Three walnut shells – that’s all there are – just three –
and one little dried pea! Now, ladies
and gentlemen – which shell is the little pea under! Your money against mine!
VOICES: I’ll bet
I could guess! – Put away your money, Jake! - It’s a skin game – No, it ain’t.
Let’s try it once!
HARDY: Come
on, folks! Here’s my money in plain sight! Here are the shells, and here’s the
little pea! No deception! Examine ‘em if you want to. One – two – three –
presto! Now! Which shell is the little pea under?
Pete aided his pal by
boldly betting five dollars on the game. Naturally, Pete was a winner. Hardy
made a big deal about it to the gathering crowd, shouting out “your skill – my
money!” The implication was no doubt meant to suggest Hardy’s money was ready
for the taking, but the “my money” reference was really more of a prediction of
subsequent results. The first victim to step up was a Native American man named
Yellow Bear. He eagerly declared that he knew which shell the pea was under,
and he put down a two dollar bet – all the money he had. Hardy rolled over the
shell and, sure enough, there was no pea. As the crowd laughed and jeered,
Captain Jack Stanley of the 7th Infantry walked up. He put a quick
end to Hardy’s operation.
STANLEY: (APPROACHING) There’s enough of that, Hardy! You close up
that board of yours and get out of here! Don’t you take the money from that
Indian!
HARDY: Captain Stanley, I won that money fair
and square. The hand is quicker than the eye!
STANLEY: Yes, and if you don’t vamoose in a hurry
you’ll find that my hand with a gun is quicker than yours with those walnut
shells! Come, sir! Colonel Gibbon has warned you before. Close that board and
get out!
HARDY: All right, Cap’n. What you say goes.
I’ll get out, but you – look out! … Come on, Pete.
Stanley was not
easily intimidated, but he knew Hardy was someone to keep an eye on. The
Captain and his wife, Lucy, talked briefly about how they had come out to Fort
Benton, and Stanley commented off-handedly that Benton was not considered a
military fort. Just then, Yellow Bear approached and said he wanted to speak
with Captain Stanley.
INDIAN: (APPROACHING) (CALLS)
Cap’n Stanley! Cap’n Stanley!
STANLEY: Hello,
Yellow Bear – you back?
INDIAN: I
speak um!
STANLEY: Don’t you
go to getting into any more shell games! I may not be here to help you the next
time.
INDIAN: Me
friend – to white man. Me friend – to you.
STANLEY: I know
you are, Yellow Bear, and I’m glad of it.
INDIAN: White
man – try take Yellow Bear money . . .
STANLEY: Yes, Tim
Hardy, the gambler. He’s bad medicine, Yellow Bear.
INDIAN: He
thief. You hear, Cap’n! He, Hardy, sell guns to Indian.
(THIS BECOMES SOTTO AND CONFIDENTIAL)
Stanley rejoined his
wife, and Lucy wanted to know what that conversation had been about. The
captain explained that Yellow Bear told him Tim Hardy had been stealing rifles
from the soldiers and was selling them to the Indians. Since Fort Benton was
not a military post, Stanley explained, it was not possible to just run Hardy
off. And besides, he pointed out, the harm was already done. Yellow Bear
reported to Stanley that there was an uprising on the horizon. Lucy told her
husband he ought to go talk it over with Colonel Gibbon after supper.
With the sounds of a
military band providing a segue into an orchestra’s playing of a modern theme,
radio listeners next heard a present-day conversation between an elderly Lucy
Stanley, her granddaughter Alice, and the Old Timer.
MRS. S: That
was nearly sixty years ago, Old Timer, and now – I’m an old, old woman. I was
twenty then – the summer Jack and I came out here – just my granddaughter’s
age. Or are you only nineteen, dear?
ALICE: No,
grandmother. Twenty my last birthday. Don’t you think I look grown up, Old
Timer?
PIONEER: Miss
Alice, you look too sweet to have any age! And so you’ve lived here in Fort
Benton ever since, Mrs. Stanley?
MRS. S: Ever
since. But – that’s another story. I’ve seen the Fort grow from what it was in
those days to the pretty place it is today – quiet and restful. You’ve looked
over the old fort itself, haven’t you?
PIONEER: Oh, yes,
I didn’t miss that! I don’t know whether you folks realize it or not, but this
year is the one hundredth anniversary of the foundin’ of Fort Benton here.
ALICE: Oh!
Are you sure?
PIONEER: Indeed,
I am sure. Yes, Fort Benton was founded by the American Fur Company in 1831 –
or was it the Hudson’s Bay Company? Drat my hide if I remember!
Never at a loss to invoke the name of the sponsor, or he who held the
title of Empire Builder, author Edward Hale Bierstadt had elderly Lucy Stanley
comment on how she had been at Fort Benton for more than half of its existence,
and therefore had witnessed much. The Old Timer remarked that she must have
seen the arrival of the Great Northern Railway when it pushed its rails
through. She confirmed that fact, and added that she had actually met Jim Hill.
She said there wasn’t much to it, only that Hill had heard about her husband
and wanted to meet her. The Old Timer asked her to explain. The radio story
then rolled back again to 1871, as Lucy told her tragic tale.
After the episode with Tim Hardy, the shell game trickster and gun
smuggler, the Stanley’s were in their home and chatting after supper. Lucy
asked her husband when he thought trouble might arise. He warned her that
trouble was probably imminent – it could come at any hour, at any moment. And
so it was.
(A BUGLE OFF BLOWS
ASSEMBLY. A VOICE OFF SHOUTS “FALL IN”.
A CONFUSION OF MEN IS HEARD. KEEP THIS ALL OFF)
STANLEY: Lucy! That’s Assembly they’re sounding!
LUCY: Oh!
STANLEY: The word must have come that the Indians
are on the warpath, and we’re going out after them! Where are my side-arms?
I’ve got to go!
In the excited
confusion that followed, Captain Stanley quickly prepped himself for battle,
bade his wife farewell, and then repeatedly (and unsuccessfully) tried to
explain to her where he had hidden a box containing vital papers, including his
will and the title-deed to their house. This grave discussion had poor Lucy
more anxious than ever. In his haste to report to duty, Captain Stanley ultimately
missed the opportunity to tell his wife where to find this vitally important
box.
The next scene in the
radio play consisted almost entirely of sound effects. The audience was
transported to a battle scene, with a lot of chaotic yelling and firing of
guns, war whoops and cries of massacre. The cacophony faded to distant tom toms
and Indian victory cries. Soft music then segued to Lucy, in her home, singing
and playing her guitar. She stopped abruptly. Mandy, her house maid, came into
the room. Mandy’s husband was apparently off with the soldiers too. The two
women both fretted over their men, Lucy commenting that it had been three days
since they set out, and yet there was still no word of them.
Contemporary view of rail siding at Gibbon, Washington - one of a handful of geographic places named after Colonel Gibbon. Note the metaphorical end of track just beyond the sign. |
There was a knock at
the door. It was Colonel Gibbon. The news was not good. The entire command was
wiped out. Not one man from the fort was found alive. Worse, Captain Stanley’s
body was not located. Lucy Stanley chose to cling to this chilling news with a
determined hope.
(SOFT MUSIC CUTS
IN DROWNING THE SOBBING AND BRINGING THE SCENE BACK TO THE PIONEER WITH MRS.
STANLEY SOBBING)
PIONEER: I – I’m
sorry, Mrs. Stanley. I shouldn’t have let you tell me that.
MRS. S: It
was all a long time ago – and I’m an old woman now.
PIONEER: You
never – found him?
MRS. S: We
never found him. No one knows. No one will ever know. All these years I’ve
lived here at Fort Benton – for sixty years – and now they’re going to take
away my home – this house that Jack and I bought together.
The Old Timer was
confused. He asked for an explanation as to why the house was in jeopardy.
Alice piped in. She explained that the night her grandfather left for battle,
he tried to share with his wife his hiding place for the deed to the house, but
“she wouldn’t listen.” The papers were never found, even after six decades of
searching the little house. “And now,” explained Alice, “there’s a man – who
disputes our title.” The man was a grandson of the same Tim Hardy who sold
rifles to the Indians. The Old Timer asked what became of Hardy.
MRS. S: They
hanged him! And now – because that grandson of his wanted to marry little Alice
here, and she refused him – he’ll try to take our home. Well, I – I didn’t mean
to make such a fuss. You must forgive me. I think I’ll go upstairs and rest
awhile before supper. Ah well, it was a long time ago …….. Alice, child, is the
kitchen fire lighted?
Mrs. Stanley left to
take a nap, and the Old Timer continued his conversation with Alice. The young
woman told the Old Timer that her grandmother hadn’t shared the whole story
with him. When the Old Timer suggested it was too painful for her, Alice
explained it wasn’t that – she just didn’t know the rest of the story herself.
This, too, the Old Timer found perplexing, until Alice began to clear things
up.
ALICE: I
heard about it from my father and he was told by the people who took care of
him until he was two years old.
PIONEER: How do
you mean – took care of him?
ALICE: You
see, it was this way. My father was born about six weeks after the troops that
were sent from the Fort here were wiped out. And then – after he was born –
granny put him out to nurse and – then she disappeared.
POINEER: She –
disappeared! That's amazing! For how long? Where did she go?
ALICE: No
one ever knew where she went. After two years she came back and took up her
life again. That was all. She never seemed to know that she’d been away. Daddy
always thought that – she was looking for grandfather.
PIONEER: Looking
for your grandfather – Captain Stanley – whose body was never found …. I wonder
– now I wonder. . .
ALICE: What
do you mean, Old Timer?
Yes, indeed, Old
Timer! Pray tell, what on earth do you mean?? Well… it’s like this, said the
Old Timer. He described to Alice how he was camping many years earlier with his
friend Fighting Elk, a Blackfeet chief, out at Glacier National Park. Just
before the orchestra came in again with transitional music (“WITH INDIAN
THEME”), the Old Timer said to Alice, “I’m going to tell it to you the same way
that Fighting Elk told it to me one night as we sat by the camp fire.”
[Curiously, the continuity and the recording of the actual broadcast both have
“Fighting Elk” as the Indian’s name, but then both sources switch to “Running
Elk” for the remainder of the dramatization.]
Running Elk (or
“Fighting Elk” – whatever) told the Old Timer that the Indians believed that “those
upon whose foreheads has been set the seal of heaven – you call them mad, my
brother – are often closer to the gods than those whom men call wise.” The Old
Timer offered up that he had heard the Indians believed those whose minds had
left them were sacred. Running Elk agreed, and added that, sometimes, “it has
come to pass that those who have been touched by the Great Spirit find in their
questing more than would the sane.” Running Elk underscored the veracity of his
assertions by sharing with the Old Timer a story his father had told him.
ELK: My
father has told me of one who came seeking, and who found that which she
sought. It was two moons ago after the battle between my people and yours near
the place called Fort Benton, that there came among the tribes a woman – a
white woman, oh my brother.
PIONEER: What is
this?!
ELK: Truly,
it was so. Not only was she white, but she was robed in white also. The Great
Spirit had set his seal upon her, and her mind was with him. For many moons
this woman wandered among the tribes, seeking, always seeking, and at last
there came a day when near the great shining mountains she came upon a lodge at
the door of which a drum was beating.
A fresh supply of transitional music was summoned up, which faded into
the slow beat of a drum. An Indian asked the woman what she sought, and Lucy
Stanley replied, in a trance-like state, “I seek him who was lost.”
The Indian asked her where she had looked, and she told him she had
looked “among the graves, on the field of battle – on the plains and between
the mountains; among all those who were unfriendly I have sought.” She claimed
to have been on her quest for the better part of two years. And now the search
was over.
INDIAN: Your
quest has ended. I am an ensign of the magic clan, my sister. I drew your
footsteps hither. He whom you sought is here.
LUCY: Within
this lodge?
INDIAN: Not so
……… You stand beside his grave. He who was wounded – died – was buried – here;
a prisoner of my people. The Holder of the Heavens keeps his spirit.
LUCY: So
that he be in peace – my quest is ended.
INDIAN: Return
to your own people, my white sister. Behold – I lay my hand upon your forehead.
Within one moon your spirit shall return. Now go – in peace.
The audio recording of the broadcast appears to skip one last
interchange between Running Elk (or Fighting Elk – I swear, it changed again
here). So, from the continuity of the program, here is that brief exchange:
ELK: So
it was with that woman of your people, oh my brother, on whom the very heavens
had set their seal. The Hold of the Heavens took her mind, and in its place –
he gave her magic to guide her in her quest.
PIONEER: (PAUSE) That’s a might strange story, Fighting Elk.
….. I’d like to know the beginning of that – and the end.
At this, both the continuity and the audio recording advanced again to
the present day (1931), and the discussion between the Old Timer and Alice. The
Old Timer told Alice he was convinced the woman in white who wandered among the
Indians was none other than her grandmother, Lucy Stanley.
Just then, Lucy came in from her nap, and urgently called out to Alice.
She smelled smoke! “Have you been watching the kitchen fire?” she asked Alice.
The trio hurried into the kitchen, where they did indeed find there was a
chimney fire burning. The fire brigade was urgently summoned.
The gallant and dependable firefighters of Fort Benton charged to the
scene of the Stanley home, and quickly put out the chimney fire. One of the
firemen assured Mrs. Stanley that the house was spared, but the chimney had to
be sacrificed to smother the fire. But there was more …
2nd FIREMAN: When
we pulled the base of the chimney out, this brass box fell out.
MRS. S: Oh!
1st FIREMAN: Somebody
must have hid it behind the bricks in the chimney.
MRS. S: I
guess – somebody did.
ALICE: Why,
granny, what is it? What the matter? You’re crying!
PIONEER: Don’t
you go to take on, Mrs. Stanley!
MRS. S: Don’t
you understand?! It’s the box – the box we’ve looked for all these years. So
that was where Jack hid it – behind the bricks in the chimney. Oh, he tried –
so hard – to tell me.
Alice happily declared “we won’t lose the house – after all!”
To which the Old Timer chuckled and replied: “Only the chimney, I
reckon, Miss Lucy! Well, folks, we’ve tied up a lot of loose ends tonight, out
here in Fort Benton where it used to be – The End of the Track.”
Until I finally had the unexpected opportunity to listen to the audio
from this June 22, 1931, radio broadcast, I really didn’t know whether the
Great Northern Railway and the folks at NBC simply allowed the show to end on
some horribly anti-climactic, sterile note. I should not have had such a fear.
If the bulk of the 103 or so dramatic presentations could be so sentimental in
their telling, that should have been enough to assure me that the closing of
the final broadcast would similarly have its own dose of sentimentality. Rather
than simply offer my transcription of that audio, I think you should listen to
it for yourself.
The only audio I have of this broadcast originated with an off-the-air sound check recording on the night of the show, captured on aluminum discs. These discs languished for decades in some back storeroom of the Great Northern Railway corporate offices. They surfaced sometime in the 1980s, and were dubbed onto reel-to-reel tapes (used tapes, as I understand, which were erased after one or more prior uses). Those tapes, in turn, languished as well for a few more decades, and some of the audio migrated through the tape as it sat, somewhat unstably, on those wound tapes. Ergo, the sound quality of this clip is only fair at its best, and really poor at worst. Still, it's all we have, and all we may ever have. And that audio is still a real treasure.
The first several seconds are silent…
The only audio I have of this broadcast originated with an off-the-air sound check recording on the night of the show, captured on aluminum discs. These discs languished for decades in some back storeroom of the Great Northern Railway corporate offices. They surfaced sometime in the 1980s, and were dubbed onto reel-to-reel tapes (used tapes, as I understand, which were erased after one or more prior uses). Those tapes, in turn, languished as well for a few more decades, and some of the audio migrated through the tape as it sat, somewhat unstably, on those wound tapes. Ergo, the sound quality of this clip is only fair at its best, and really poor at worst. Still, it's all we have, and all we may ever have. And that audio is still a real treasure.
The first several seconds are silent…
And so we’ve come to the “End of the Track.” Or have we? Remember, the Old Timer’s all-expense, 10-day escorted tour of Glacier National Park begins on July 1st! And yes, I have a bit more to report.
So until next time, thanks for keeping those dials tuned to Empire Builders!